Users arrive at your website or application through a variety of sources, including advertising campaigns, search engines, and social networks.
What are campaign analytics?
Campaign analytics is the data pertaining to the results of marketing campaigns. Marketing may be running promotional campaigns via email or even through social media. In order to measure the ROI of these marketing efforts.
This transforms your business from one that spends time, money, and resources on strategies that just seem like they’ll work well, to a business that makes smart, data-driven decisions and knows what strategies will work well.
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