What is Google Ads?
Google Ads is a Pay Per Click (PPC) platform that allows you to run online advertisements. These advertisements can be in the form of search results or displayed on other websites.
Why you should use Google Ads?
When you start using Google Ads, you will notice how beneficial it can be for your business. It is because using Google Ads can have numerous benefits Impressive ROI, Factually speaking. Google Ads can produce a high ROI.
Google Ads is no lesser than an authentic Pay Per Click advertisement. You pay on the bases of the clicks. If there are no clicks, then you do not have to pay anything.
What are the different types of Google Ads campaigns?
Here’s an example of a search network ad:
The Google Ads ads are run based on the keywords. For instance, when you search for ‘Pizza’, you get this advertisement.
Other types of ads that run on the (SERP) Search Engine Results Page
Dynamic Search Ad
Google Display Network
App Ad campaigns