As you can probably imagine, digital marketing on mobile is very different from digital marketing on desktop. These days, these differences are particularly important because smartphones are now the primary device people use to interact with the internet.
“With 60% of internet activity taking place on mobile devices, the shift from desktop to mobile has had a profound effect on digital marketing.”
Last year, Google Ads got rid of the sidebar ads on their results pages to create a consistent experience between mobile and desktop. Facebook Ads still shows sidebar ads on desktop, but only shows in-stream ads on mobile. Shorter blog posts outperform longer blog posts on mobile…and the list of differences goes on and on.
To be honest, in today’s digital marketing world, it’s a good idea to assume that people will encounter your marketing on mobile and then adapt your strategy for desktop as needed.
In addition to optimizing your ads for mobile, it’s also important to think about your site and landing page experience. Sure, your website might look beautiful on desktop, but if it’s impossible to navigate on mobile, you’ll end up alienating a significant percentage of your web traffic.
At a minimum, you should have a mobile-responsive website, but ideally, your mobile experience should be specifically designed to facilitate an effortless mobile experience (not just an adapted version of your desktop experience).
Whether most advertisers realize it or not, digital marketing is primarily a mobile experience now. The good news is, if you’re relatively new to digital marketing, you don’t have to worry about reinventing the wheel. You can start by coming up with compelling mobile advertisements and then adapt as needed for desktop.
Conclusion
Digital marketing is the marketing of the future. In addition to all of the benefits we’ve discussed throughout this article, you can track the results of your digital marketing efforts with incredible accuracy, which means it is easy to see which strategies are producing profitable results and which ones need some work.
Incidentally, if this article has convinced you that you need digital marketing (or need to up your digital marketing), but you’d like some help identifying the right approach, let us know here or in the comments! We love helping businesses grow with digital marketing.